1 to 25 of 51 Google Tag Manager Jobs in London

Digital Implementation Engineer (Contract) Leading Travel Brand London – Hybrid £500–£600 per day Inside IR35 Are you a hands-on Digital Implementation Engineer with deep expertise in GA4 and Google Tag Manager? I’m working with a leading travel brand undergoing a major digital transformation, and they’re looking for a contractor to architect and implement robust … engineering, cross-platform tracking, and technical enablement for one of the most recognisable names in the travel sector. Role & Responsibilities GA4 Deployment: Lead the technical configuration and deployment of Google Analytics 4 across web and mobile platforms, ensuring complete and accurate data capture throughout the booking journey. GTM Engineering: Build and maintain efficient tag architectures within Google Tag Manager, enabling streamlined deployment of marketing and analytics technologies. DataLayer Design: Define, document, and implement custom dataLayer structures to support robust event tracking and enable scalable measurement. Technical Specification & QA: Write technical specs for developers, validate tracking requirements post-implementation, and use debugging tools to troubleshoot and optimise. Collaboration: Partner closely with front-end developers, UX More ❯

Digital Implementation Engineer (Contract) Leading Travel Brand London – Hybrid £500–£600 per day Inside IR35 Are you a hands-on Digital Implementation Engineer with deep expertise in GA4 and Google Tag Manager? I’m working with a leading travel brand undergoing a major digital transformation, and they’re looking for a contractor to architect and implement robust … engineering, cross-platform tracking, and technical enablement for one of the most recognisable names in the travel sector. Role & Responsibilities GA4 Deployment: Lead the technical configuration and deployment of Google Analytics 4 across web and mobile platforms, ensuring complete and accurate data capture throughout the booking journey. GTM Engineering: Build and maintain efficient tag architectures within Google Tag Manager, enabling streamlined deployment of marketing and analytics technologies. DataLayer Design: Define, document, and implement custom dataLayer structures to support robust event tracking and enable scalable measurement. Technical Specification & QA: Write technical specs for developers, validate tracking requirements post-implementation, and use debugging tools to troubleshoot and optimise. Collaboration: Partner closely with front-end developers, UX More ❯

I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms. This is an exciting opportunity to work … a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics. Role & Responsibilities GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings. Tag Management (GTM): Own the tag … behaviour trends, and deliver insight-driven recommendations to stakeholders. Skills & Experience Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps Strong understanding of the online travel customer lifecycle, from research and planning to More ❯

I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms. This is an exciting opportunity to work … a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics. Role & Responsibilities GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings. Tag Management (GTM): Own the tag … behaviour trends, and deliver insight-driven recommendations to stakeholders. Skills & Experience Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps Strong understanding of the online travel customer lifecycle, from research and planning to More ❯

ensuring our business can make fast, confident, and data-informed decisions. You are responsible for building and maintaining our digital analytics architecture, working hands-on across our codebase and tag management platform to ensure accurate, consistent, and privacy-conscious tracking of user behaviour. Responsibilities: Analytics Instrumentation & Implementation: Design, implement, and maintain custom analytics tracking within our Next.js website. Build … and standardise event tracking frameworks and reusable utilities within the codebase. Collaborate with Software Engineers to ensure seamless event instrumentation across the entire customer journey. Data Layer & Tag Management: Own and evolve the dataLayer schema to support consistent, scalable tracking across analytics platforms. Align data structure with stakeholder needs across product, engineering, and marketing, while supporting business-wide measurement … frameworks. Maintain and troubleshoot data flows across Google Tag Manager (GTM) and the ME+EM codebase. Identify and resolve tracking issues using browser dev tools, proxy software, and automated validation tools. Platform Integration: Integrate and configure analytics SDKs (GA4, Meta Pixel, Segment, etc.) via code and tag management systems. Contribute to the development of server-side tagging More ❯

ensuring our business can make fast, confident, and data-informed decisions. You are responsible for building and maintaining our digital analytics architecture, working hands-on across our codebase and tag management platform to ensure accurate, consistent, and privacy-conscious tracking of user behaviour. Responsibilities: Analytics Instrumentation & Implementation: Design, implement, and maintain custom analytics tracking within our Next.js website. Build … and standardise event tracking frameworks and reusable utilities within the codebase. Collaborate with Software Engineers to ensure seamless event instrumentation across the entire customer journey. Data Layer & Tag Management: Own and evolve the dataLayer schema to support consistent, scalable tracking across analytics platforms. Align data structure with stakeholder needs across product, engineering, and marketing, while supporting business-wide measurement … frameworks. Maintain and troubleshoot data flows across Google Tag Manager (GTM) and the ME+EM codebase. Identify and resolve tracking issues using browser dev tools, proxy software, and automated validation tools. Platform Integration: Integrate and configure analytics SDKs (GA4, Meta Pixel, Segment, etc.) via code and tag management systems. Contribute to the development of server-side tagging More ❯

Locations: London (hybrid) I'm currently working with a well-known charity, going through initial stages of a digital transformation looking for a Digital Analyst with strong knowledge of Google Analytics and Google Tag Manager. As the Digital Analyst, you will help in offering campaign recommendations and optimisation's, setting KPI's and summarising these using reporting … the perfect role! The Digital Analyst will benefit from a flexible working environment and exposure to important projects. Skills that are required for a Digital Analyst are: * Experience using Google Analytics 4 & Google Tag Manager * Ability to produce actionable insights * Experience creating dashboards (Power BI, Looker Studio) * Comfortable influencing stakeholders Digital Analyst/Web Analyst/… Google Analytics/Google Tag Manager/GA4/Insights Understanding Recruitment is acting as an employment agency for this vacancy. More ❯

in their industries, and this Paid Media Strategist role is key to keeping them at the very top. You live and breathe the platforms-crafting and optimizing campaigns across Google, Meta, LinkedIn, Performance Max, and beyond-but you're equally obsessed with what's next. You and AI are best buds, tapping into it at least 25 times a … s Paid Media Strategist, you'll be the strategist and operator behind our clients' acquisition engines. On any given day, you'll: Lead end-to-end media campaigns across Google Ads, Meta, LinkedIn, YouTube, Performance Max, and emerging channels Optimize bids, creative assets, and targeting to hit CPA, ROAS, and volume goals Architect repeatable campaign frameworks and automate reporting … Environment: We invest in your growth through skill-up budgets, conferences, and peer mentorship. What Makes You Exceptional Platform Pro: You've spent 4+ years managing media budgets across Google, Meta, LinkedIn, TikTok. Programmatic and other core channels-and can point to the ROAS, CPA, and growth metrics you've driven. Systems Thinker: You don't just optimize-you More ❯

ANALYTICS MANAGER £45,000-£55,000HYBRID - LONDON (3 DAYS A WEEK) Please note, this company is unable to offer sponsorship at this time and you must be a UK resident. THE COMPANY This fast-paced digital agency works with some of the most exciting names in Hospitality, Travel, Food & Drink, and Entertainment. With a culture built around creativity, collaboration … teams Line manage one offshore analytics team member Collaborate across performance and creative teams Rough split: 75% technical work/25% client-facing SKILLS + EXPERIENCE Must haves: Solid Google Tag Manager experience Proven track record in data analysis and reporting Experience managing dashboards (e.g., Looker Studio) Confident presenting data-driven insights to clients Comfortable working in … digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging More ❯

ANALYTICS MANAGER £45,000–£55,000 HYBRID – LONDON (3 DAYS A WEEK) Please note, this company is unable to offer sponsorship at this time and you must be a UK resident. THE COMPANY This fast-paced digital agency works with some of the most exciting names in Hospitality, Travel, Food & Drink, and Entertainment. With a culture built around creativity … teams Line manage one offshore analytics team member Collaborate across performance and creative teams Rough split: 75% technical work/25% client-facing SKILLS + EXPERIENCE Must haves: Solid Google Tag Manager experience Proven track record in data analysis and reporting Experience managing dashboards (e.g., Looker Studio) Confident presenting data-driven insights to clients Comfortable working in … digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging More ❯

ANALYTICS MANAGER £45,000–£55,000 HYBRID – LONDON (3 DAYS A WEEK) Please note, this company is unable to offer sponsorship at this time and you must be a UK resident. THE COMPANY This fast-paced digital agency works with some of the most exciting names in Hospitality, Travel, Food & Drink, and Entertainment. With a culture built around creativity … teams Line manage one offshore analytics team member Collaborate across performance and creative teams Rough split: 75% technical work/25% client-facing SKILLS + EXPERIENCE Must haves: Solid Google Tag Manager experience Proven track record in data analysis and reporting Experience managing dashboards (e.g., Looker Studio) Confident presenting data-driven insights to clients Comfortable working in … digital marketing strategy HOW TO APPLY If this sounds like the right next step in your analytics career, send your CV over using the link below. KEY TERMS GTM, Google Tag Manager, Looker Studio, BigQuery, Google Analytics, GA4, Analytics Manager, Digital Agency, Hospitality, Travel, Paid Media, SEO, CRM, CRO, Strategy, Dashboards, Reporting, Data Analysis, Tagging More ❯

Plateful Cafe seeks a Google Analytics/Web Specialist Volunteer to support data-driven decisions and strengthen our digital impact, helping empower refugees through employment with meaningful analytics and insights. What will you be doing? You'll work closely with our team to: Set up and manage Google Analytics 4 (GA4) to track website performance and user behavior … Implement and maintain Google Tag Manager for streamlined tracking code deployment Create custom reports and dashboards to monitor key performance indicators Analyse web data to generate actionable insights for the Marketing Team Set up conversion tracking and goal measurement for key initiatives Ensure compliance with data privacy regulations and best practices Collaborate with the team to define … data needs and develop measurement strategies What are we looking for? We are looking for someone with: Strong expertise in GA4 and Google Tag Manager Proven experience in data interpretation and reporting Proficiency in building custom dashboards and implementing tracking Awareness of web analytics best practices and compliance protocols Keen attention to detail and strong analytical problem More ❯

well-knownbrands, including Superdrug, Kruidvat, Watson's, Marionnaud, The Perfume Shop,and many more. A typical day in the roleincludes: • Own theend-to-end setup and ongoing optimisation of Google Tag Manager (GTM) acrossweb and app properties. •Collaborate with development, UX, product, and CRO teams to define andimplement robust, scalable tagging solutions aligned to key business goals. … it supports business impact. • Adaptable& Resourceful: You thrive in a dynamic, fast-paced environment and arecomfortable navigating shifting priorities. What you'll need: • Provenexperience implementing and maintaining tracking using Google Tag Manager (orsimilar TMS) and Google Analytics 4 (GA4). • Practicalexperience with Firebase, BigQuery, and mobile app analytics implementations. •Experience with server-side tagging and evolving … tag management best practicesis a strong plus. • Goodworking knowledge of the Microsoft stack (Excel, Power Point, Word, etc.). • Familiarwith GDPR, cookie consent, and privacy-related requirements for digital datacollection. •Experience translating business questions into technical tracking requirements. • Strongproblem-solving skills with the ability to prioritise and manage multipleongoing initiatives. • Excellentcommunication skills, able to work with technical and non More ❯

Node.js, Python), RESTful APIs, and front-end basics (HTML, JavaScript). Cloud Expertise: Hands-on experience with serverless architectures and services on AWS, GCP, or Azure (e.g., AWS Lambda, Google Tag Manager Server-Side, Azure Functions). Tagging Experience: Proven success in implementing server-side tagging using platforms like Google Tag Manager Server Container More ❯

will act responsible for translating tracking and data requirements into reliable implementation plans. This position is ideal for someone with a strong analytical, data and technical foundation, experience in tag management and analytics tools, and a keen eye for data accuracy. You’ll need to be a proactive problem-solver who thrives on enhancing data quality and who can … understanding of Marketing Data and Channels, as well as the data foundations required for accurate reporting on Channel Performance. Key Tools and Technologies: Solid expertise in tools such as Google Tag Manager, Google Analytics (GA4), Segment/Server-Side Technologies, Snowflake and BigQuery. Tag Management: Familiarity with JavaScript and understanding of HTML/CSS for … tag troubleshooting. Problem Solving: Strong problem-solving skills and attention to detail when validating data or resolving tracking bugs. Communication: Excellent communication skills to work effectively with technical and non-technical stakeholders. Tracking Debugging: Experience with debugging tools such as Chrome DevTools, Tag Assistant, and network analysis tools. Hands-on Coordination: Ability to manage multiple priorities and lead More ❯

cross-training in CRO, content strategy, and paid media. Work + Life Balance: Flexible in a remote-friendly environment Cutting-Edge Tools & Training: Access to SEMrush, Ahrefs, Screaming Frog, Google 360 Suite, and monthly skill-up budgets. Culture & Perks: Pet-friendly office, team-building events, and mentorship from senior experts. What We Need From You Data-Driven Mindset: You … thrive on diving into Google Analytics, Search Console, and third-party platforms to spot trends, diagnose issues, and recommend actionable optimizations Technical SEO Proficiency: Conduct site audits (crawl-analysis, schema, core web vitals), collaborate with developers to fix crawl errors, optimize site speed, and refine site architecture. Keyword & Competitive Research: Regularly perform keyword gap analyses, map content to search … with content writers to ensure title tags, meta descriptions, and header structures follow best practices; identify link-building opportunities and manage outreach campaigns. Analytics & Reporting: Build custom dashboards (e.g., Google Data Studio, Excel) to track organic KPI's (traffic, rankings, CTR, conversions); present monthly reports and strategic recommendations to the marketing team and clients Collaboration & Communication: Partner closely with More ❯

Server-Side Tag Management Expert (Meridian/GTM/GCP) - Digital Agency | Travel Client 3-Month Contract - £300-£400/day Outside IR35 - Fully Remote September Start - Interviews in August We're working with a leading digital agency on the hunt for a Server-Side Tag Management Expert to support a major travel client. This is a … month contract, outside IR35, and fully remote. Key Requirements: Strong experience with Server-Side Tag Management Google Tag Manager (GTM) - Server-Side essential Google Meridian - MUST HAVE Google Cloud Platform (GCP) Experience setting up data pipelines, event tracking, and tag execution environments Bonus Experience: Experience working with travel or airline clients (huge plus More ❯

Work with the BI Team colleagues to develop reports, dashboards, and visualisations using BI software (Tableau, Power BI etc) to monitor website performance and track progress towards goals. Utilise Google Analytics, GA4 and Looker/Google Data Studio, to provide scheduled and ad hoc reporting to the business. Collaborate with our engineers to define and validate the web … proficiency in SQL for data extraction, manipulation, and analysis. Knowledge of DataBricks cloud or similar datalake technology is a plus Experience in Tableau would be a plus Experience in Google Analytics 4/Adobe Analytics, or similar, Google Tag Manager, and Google Data Studio/or Looker or similar. Experience with statistical analysis and experimentation More ❯

Product Manager - Cookie Consent Management Platform Remote (London-based) | £650/day | Contract Role About the Company A leading global food-tech company is on a mission to revolutionize how people eat, offering meals from the world's most loved restaurants with unmatched convenience. With a strong focus on technology, the company builds scalable systems, intuitive user interfaces, and … technical products in privacy, compliance, or consent domains. Strong understanding of global privacy frameworks (e.g., GDPR, ICO, NIST). Comfortable working with engineering teams on technical implementations (cookies, SDKs, tag management). Excellent communicator with the ability to translate legal requirements into practical product decisions. Passionate about user experience and data ethics. Experience with CMP platforms (e.g., OneTrust) and … tag management systems (e.g., Google Tag Manager) is a plus. Why Apply? This is a unique opportunity to shape how millions of users interact with data privacy tools in a high-impact, high-scale environment. You'll work with talented teams and contribute to a product that values trust, transparency, and innovation. More ❯

advantage!). Proficiency in SQL . Experience with Git for version control. Good understanding of on-site SEO techniques . Practical experience integrating external APIs . Working knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager . Excellent communication skills and strong command of the English language. Highly Desirable: Experience with … Composer (using 3rd party code libraries). In-depth knowledge of WordPress plugins & templating (including developing custom plugins). Familiarity with Google Cloud (creating API keys, service accounts). Experience with jQuery for site animations and UI features. Working knowledge of Figma or equivalent design tools. Preferred (Bonus Points!): Graduate degree (2:1 or equivalent). Functional understanding of More ❯

advantage!). Proficiency in SQL . Experience with Git for version control. Good understanding of on-site SEO techniques . Practical experience integrating external APIs . Working knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager . Excellent communication skills and strong command of the English language. Highly Desirable: Experience with … Composer (using 3rd party code libraries). In-depth knowledge of WordPress plugins & templating (including developing custom plugins). Familiarity with Google Cloud (creating API keys, service accounts). Experience with jQuery for site animations and UI features. Working knowledge of Figma or equivalent design tools. Preferred (Bonus Points!): Graduate degree (2:1 or equivalent). Functional understanding of More ❯

to think critically in complex technical environments. Demonstrated experience with technologies and processes related to marketing automation, personalisation, and data orchestration. Hands-on experience with popular analytics tools and tag managers such as Google Analytics (GA) and Google Tag Manager (GTM). Proven experience in web and mobile app tracking implementation and optimization. Solid understanding More ❯

Digital Marketing Manager, EMEA page is loaded Digital Marketing Manager, EMEA Apply locations UK - Remote (ALK) UK - Leeds (Tekla) UK - Milton Keynes (Amtech) UK - Newcastle (Viewpoint) UK - London (ALK) time type Full time posted on Posted Yesterday job requisition id R50280 Job Title: Digital Marketing Manager, EMEA Location: UK - Leeds, London, Milton Keynes, Newcastle Hybrid or UK … Architects, Engineers, Construction & Owners Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble's Global Demand Centre, as our Digital Marketing Manager, EMEA you will play a pivotal role in planning, executing, analyzing, and optimising digital advertising campaigns across various platforms to achieve business goals. This role is ideal for a … be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products in the EMEA region. Reporting into our Senior Manager, Digital Marketing for AECO, you'll work in a mid-seized team of six within Digital Marketing but you'll collaborate with colleagues across Sales, Sales Operations and Finance More ❯

throughout the platform world. Job Description Shape the Future of Ad Tech with Publicis Media About the Role: We're looking for a highly skilled and forward-thinking Senior Manager, MarTech/AdTech to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization … and measurement platforms to tag management systems and conversion APIs. As an Senior Manager, MarTech/AdTech , you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You'll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you … Design and implement holistic ad tech and martech strategies that align with business and client goals. Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs). Campaign Enablement & Optimization Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP. Drive efficiency through More ❯

thinking across all commercial departments. Key Responsibilities Implement the existing comprehensive fan data strategy aligned with the club's commercial objectives. Lead and evolve our centralised data platform in Google Cloud Platform (GCP), integrating data from merchandise, ticketing, digital channels, and more - both batch and real-time. Manage and expand our Customer Data Platform (Twilio Segment), ensuring seamless integrations … mParticle, Salesforce Data Cloud) Exceptional stakeholder management and communication skills - able to translate complex data topics into business impact. Experience with web and app event tracking and testing through Google Tag Manager and Google Analytics What we can offer you 25 days annual leave Pension Contribution (Perm & FT Employees 5%) Private Health Insurance through Vitality Life More ❯