Marketing Automation Specialist
- Location
- Belfast City District, Northern Ireland, United Kingdom
develop audience engagement strategies, account-based marketing programs, and lead nurturing activities. Monitor campaign performance, audience engagement, and funnel effectiveness using Power BI, Google Analytics, and Salesforce reporting, providing actionable recommendations to improve results. Maintain data governance and platform integrity by supporting lead management processes, ensuring accurate Salesforce synchronisation, troubleshooting … workflows. Proficiency in HTML and CSS for email template development and campaign deployment. Experience working with reporting and analytics tools such as Power BI, Google Analytics, Salesforce Reports, or similar platforms. Strong analytical and problem‐solving skills with a high level of attention to detail and commitment to data quality. ...