Customer Relationship Management Executive
droitwich, midlands, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Harnham
within the wider CRM team. You’ll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys — working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build. Key Responsibilities - Build … and execute automated lifecycle journeys across email and SMS. - Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns. - Use HTML and modular templates to build campaigns – drag-and-drop experience alone is not sufficient. - Segment customers using behavioural and transactional data to drive personalised content. - Monitor campaign performance and … loyalty and BAU CRM teams to ensure a seamless customer experience. Skills & Experience Essential: - 2+ years of hands-on CRM campaign experience. - Proficient in HTML for email builds. - Strong segmentation and personalisation understanding. - Experience working with CRM tools (e.g., Marigold, Braze, SFMC). - Comfortable working 3x per week from the More ❯
Posted: