2 of 2 Head of Product Marketing Jobs in Lancashire

Head of Product Marketing - Manchester - Up to 90k - B2B SaaS My client is seeking an experienced Product Marketing Leader to shape the voice of their Product lead business. This strategic role will drive the client's commercial success globally through data-driven … market insights, compelling product narratives, and effective GTM strategies. As the first Product Marketing hire, you will establish Product Marketing within the Product organisation therefore this role requires an experienced individual contributor who can both strategise and execute - from defining the function's cross … functional partnerships to creating high impact marketing assets. Your ability to work hands-on while building capability and organisational understanding of Product Marketing's value will be crucial to the client's success. Key Responsibilities: Lead the development and execution of go to market strategies More ❯

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and … regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content … highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related More ❯