Marketing Data & Insights Analyst
Dunfermline, Scotland, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
JR United Kingdom
healthy ageing and make Parsley Box the brand of choice for this demographic and our online presence is core to helping us achieve this. Role Overview As the Marketing Data & Insights Analyst, you will unlock growth opportunities by transforming data into actionable insight. With a blend of technical BI expertise, SQL proficiency, and a strong grasp of … SEO, and affiliate channels Run A/B and multivariate tests to optimise creative, messaging and targeting Track customer journeys across platforms and devices to support accurate attribution Deliver insight-led recommendations to improve acquisition, retention, and ROAS Keep up to date with competitor tactics and emerging digital trends Design, build, and maintain marketing dashboards in Looker Studio, Power … BI or similar tools Use SQL to extract, clean and analyse data from multiple sources Create automated reporting frameworks to track performance against KPIs Deliver digestible, executive-level reports and presentations to support decision-making Develop historical benchmarks and visualise trends across key marketing metrics Data Analysis & Strategic Insights Use GA4, GTM, and ESPs (e.g. Mailchimp) to analyse More ❯
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