Director/Manager of Customer & Audience Insights Digital London
London, United Kingdom
GB News
engagement, we're expanding our data and insights capabilities to better understand, serve, and grow our audience community. Role Overview We're looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better. This is a highly cross-functional … sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer … lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams - including audience profiling More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: