Insight Manager
City of London, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Sky
medium sized businesses, and television services, such as sports and entertainment for a range of sectors including hospitality (largely pubs, bars, and hotels) The Insight Manager is a key business position within Sky Business’ Commercial & Marketing Department. It represents the customer voice and delivers insight to shape … of methodologies, as well as leveraging Sky’s internal data sources and market intelligence, to ensure Sky Business’ product, proposition and marketing strategies are insight driven. ⦁ Create outputs appropriate for a senior audience which land relevant insights clearly and include actionable recommendations. ⦁ This role will drive ongoing brand monitoring … awareness and perception versus the competition - tracking market share in segments and developing stories and recommendations to inform an insight-led marketing strategy. ⦁ This role will need to increase the effectiveness of marketing spend; also addressing white-space opportunities for new products, pricing, packaging, brand, and creative messaging. Emphasis more »
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