Senior Data Scientist - Consumer Behaviour – exciting ‘scale up’ proposition
City of London, London, United Kingdom
Datatech Analytics
The Role: Data Cleaning and Preparation: Collect, clean, and prepare large media datasets from various sources (CRM, ad servers, audience panels) for analysis. Statistical Analysis: Utilise econometric techniques like regression analysis, time series modelling, and panel data analysis to identify relationships between media spend and business outcomes. Model Validation and Interpretation: Evaluate the accuracy and robustness of models, interpret … Data Science: Proficient in programming languages like Python, R, and SQL including data manipulation, data imputation, statistical modelling, and visualisation libraries. Econometrics Background Useful: Expertise in statistical methods like linear regression, generalised linear models, panel data analysis, and time series forecasting. Media Industry Knowledge: Understanding of media landscape, ad formats, audience measurement, and industry KPIs. Communication Skills More ❯
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