PPC Specialist
truro, south west england, United Kingdom
The Engage Partnership Recruitment
Job Title: PPC Specialist Key Responsibilities: Develop, implement, manage, and optimise Pay-Per-Click (PPC) campaigns across Google Ads (Search, Display, Shopping, YouTube) and Microsoft Ads. Conduct thorough keyword research, analysis, and expansion to maximise campaign reach and relevance. Write compelling, engaging, and effective ad copy, testing variations to … Generate regular, insightful performance reports for key stakeholders, highlighting results, trends, and recommendations. Stay current with the latest PPC trends, platform updates (Google Ads, Microsoft Ads), industry best practices, and algorithm changes. Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web developers/designers to … Proven hands-on experience managing PPC campaigns (minimum [e.g., 2+] years) with demonstrable results. In-depth knowledge and practical experience with Google Ads and Microsoft Ads platforms and features. Strong understanding of PPC principles, keyword research methodologies, bidding strategies, and optimisation techniques. Proficiency in using web analytics tools, particularly More ❯
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