The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you … competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows … digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software More ❯
Birmingham, West Midlands, United Kingdom Hybrid / WFH Options
Blue Pelican Group
Growth Marketing Manager Tech/Electronics Company Location: Hybrid Home & Birmingham Office A dynamic tech company is seeking a skilled Growth Marketing Manager to lead its digital strategy and drive growth through innovative marketing initiatives. In this key role, the successful candidate will be responsible for overseeing … digital campaigns, optimising customer engagement, and utilising cutting-edge tools to enhance the company's digital landscape. The Role: As the Growth Marketing Manager , the individual will be tasked with driving growth by developing and executing a robust digital strategy. The role will focus heavily on CRM, automation, and data-driven insights, ensuring that digital platforms such as social media, email marketing, website management, and eCommerce are leveraged to their full potential. Key Responsibilities: Lead Growth Initiatives : Develop and implement a data-driven digital strategy across core growth platforms, including web, email, social media, and eCommerce. More ❯
birmingham, midlands, united kingdom Hybrid / WFH Options
TMW Unlimited
to join our team you will do the following; Drive requirements and design to identify and recommend workable solutions to clients across data driven marketing, single view of the customer, and marketing technology Drive platform selection to select the best technology platforms for the job Create architecture and … representatives to gather functional and technical requirements Keep informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketingautomation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media Be comfortable in … improvement At Accenture Song, we consider ourselves the worlds leading tech powered creative organisation. And with good reason: our work includes pioneering next-level marketing, implementing industry-changing digital transformation and improving business performance using digital technology and data insights with creative solutions. We bridge the gap between brand More ❯