Senior Marketing Analytics Manager
Watford, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Harnham
SENIOR ANALYTICS MANAGER (Marketing) - 12 Month FTC UP TO £85,000 + 20% BONUS HYBRID - WATFORD - 3 days a week in the office THE COMPANY A multinational entertainment business is currently looking for a Senior Analytics Manager to lead their marketing effectiveness which has been crucial for the organisation's success over the past few years … THE ROLE As a Senior Analytics Manager, you can expect to be involved in the following: Leading a team of four econometricians, providing direction, mentoring, and delivery oversight Running the quarterly MMM process, ensuring accurate, timely, and actionable outputs Partnering with senior stakeholders across Marketing, Finance, and Product to guide investment decisions Commissioning and embedding new analytics tools … to improve marketing measurement Delivering recommendations to the Marketing Leadership Team and C-suite Driving ad-hoc analytics projects across brand, participation, and demographic insight Ensuring alignment with agencies on marketing performance narratives YOUR SKILLS AND EXPERIENCE The business is open to two profiles: Econometrics Specialist – Deep MMM expertise, potentially from an agency background, with the ability More ❯
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