Product Owner
coventry, midlands, united kingdom
UST
implementations align with business goals. About the role Working within the online team, as a Product Owner, you will be responsible for driving digital roadmaps to support our Digital Marketing team and their future growth. From defining MVPs and user stories, to commercially detailing project success metrics and KPIs before go live. A critical role … within the business supporting the capturing and defining of technical requirements, working with both marketing and technology teams translating requirements into Systems deliverables for tagging, performance and Martech initiatives for the UK, International and the Total Platform Key responsibilities Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals. Ensure tracking supports analytics, conversion … optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance). Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container. Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and More ❯
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