CRM AVP
- Location
- Southampton, England, United Kingdom
both P&O Cruises and Cunard. Reporting to the Chief Commercial Officer, the role is accountable for CRM strategy, customer data activation, lifecycle marketing and personalisation, ensuring the right message, offer and experience reaches the right customer at the right time across owned channels. The role plays a central … leadership role in scaling Carnival UK's marketing technology ecosystem, notably Salesforce and Adobe Experience Platform, to enable a single, actionable view of the guest. Key Accountabilities: Lead and define the CRM and customer engagement strategy across the full guest lifecycle, including prospect nurture, pre-cruise, onboard, post ...