Head of Marketing and Advertising Technology
Watford, Hertfordshire, United Kingdom
ENGINEERINGUK
You will need to login before you can apply for a job. Head of Marketing and Advertising Technology Join our journey to create a new experience for the National Lottery and help us to power change for the greater good. ABOUT US: We are Allwyn UK, part of … transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes. ROLE PURPOSE: • Full ownership of the Marketing and Advertising technology (MAdTech) stack, roadmap and strategy covering CRM, content, workflow, media, SEO, digital and web/app data. • Ensure all tools … and platforms meet current and future business needs • Identify opportunities to implement new technology to support Marketing's objective of driving growth, gain business support and implement new platforms. • Keep abreast of external factors that will impact our MAdTech stack (e.g. cookieless world) and identify required solutions to More ❯
Employment Type: Permanent
Salary: GBP Annual
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