2 of 2 Marketing Jobs in Darwen

lifetime value. THE ROLE As a Customer Insight Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact. Specifically, you can expect to be involved in the following: Analyse customer … SKILLS AND EXPERIENCE The successful Customer Insight Analyst will have the following skills and experience: Strong commercial experience in customer insight, CRM analytics, or marketing analytics Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau Experience with segmentation, lifecycle analysis, and campaign performance measurement ...

better understand and engage their customer base at scale. The role You'll sit within a growing Customer Insight team , working closely with marketing, operations, and product teams to: Understand customer behaviour Improve campaign targeting Drive retention and lifecycle engagement Turn data into actionable business insight This team already … Translate data into clear, actionable recommendations for non-technical audiences What you bring Must-haves Strong SQL skills Experience in CRM/campaign/marketing analytics Experience analysing campaign performance and customer behaviour Comfortable working with customer segmentation and lifecycle data Strong communication skills - able to present insights clearly Experience ...