Performance Manager
reading, south east england, united kingdom
Virgin Media O2
Impact: Develop and implement robust value tracking frameworks to assess the real impact of marketing, financial, and operational initiatives. Attribution & ROI Analysis: Establish and refine attribution models (e.g., multi-touch attribution, media mix modelling) to quantify how investments contribute to business KPIs. KPI Alignment & Performance Management: Collaborate with stakeholders to define success metrics and ensure business initiatives align More ❯
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