CRO/UX Lead
City of London, London, United Kingdom
Hawes and Curtis
Rate Optimisation Lead CRO strategy across key website areas including checkout, PLPs, PDPs, site search, and merchandising. Design and manage a structured experimentation roadmap using A/B and multivariate testing to validate hypotheses and maximise ROI. Monitor the performance and effectiveness of testing campaigns, making data-driven recommendations. Provide in-depth KPI-focused analysis and actionable … development teams to ensure seamless implementation of CRO and UX initiatives. Partner with stakeholders across Creative, Ecommerce, Brand, and Technical teams to align digital strategies with commercial goals. Present testing insights and design rationale clearly to both technical and non-technical stakeholders at all levels. Qualifications/skillset: Experience in a similar Conversion Rate Optimisation role and/or … across Creative, Ecommerce, Technical Development and Senior Management Solid understanding of CRO, digital marketing & data analysis Excellent written and verbal communication skills Extensive knowledge of GA4, A/B testing platforms such as AB Tasty, Optimizely etc and other platforms such as Hotjar, ContenSquare. Working knowledge of JavaScript/HTML/CSS Experience creating wireframes, flows, and prototypes using More ❯
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