Head of Personalisation
mansfield, midlands, united kingdom
Blinds 2go
by granular segmentation models and data-rich customer insights. Hyper-Personalization: Create dynamic, tailored experiences across web and email using Bloomreach and data-driven testing via VWO. UX Best Practices: Champion user-centered design by partnering with Product and E-commerce teams to deliver frictionless, high-converting online experiences. … on expertise with CRM platforms and advanced audience segmentation (Bloomreach experience is considered a plus). Proven success with personalization, A/B and multivariate testing, and data-led optimization. Deep knowledge of impactful email marketing, UX best practices, and lifecycle automation. Experience with CDPs and customer data More ❯
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