2 of 2 Multivariate Testing Jobs in the UK

operating logic of mobile game publishing rather than traditional book publishing. The company focuses on rapid validation, automated asset production, performance marketing, and multivariate testing to determine winning books, creatives, and audiences at scale. The long-term objective is a predictive publishing infrastructure that continuously improves book–reader … term system design. Near-term work centres on automating top-of-funnel author analysis, asset generation, and campaign infrastructure. Longer-term work expands into multivariate testing systems, predictive modelling, and experimentation infrastructure that determines which manuscripts, creatives, and campaigns scale. This role is best suited to someone ...

involve: Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels Creating and building campaign strategy, research keywords, analysing competitors and continuous testing and optimisation Maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generating … search campaigns, ad groups, and accounts and aiding in the creation of new paid search marketing initiatives Landing page optimisation/implementation, creative copy testing and optimisation Carrying out competitor analysis Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following ...