1 of 1 Outbound Marketing Jobs in Scotland

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you … competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows … digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in More ❯