Data Activation Executive
- Hiring Organisation
- DFS Furniture Ltd
- Location
- Doncaster, South Yorkshire, Yorkshire, United Kingdom
- Employment Type
- Permanent
Manager and wider Marketing Team, this role will be responsible for turning audience data and customer intelligenceinto real-world outcome-driven marketing activations across paid media, CRM, and emerging channels across the DFS Group. This role sits at the heart of our Group Customer Data Strategy so the successful … doing Audience Deployment & Activation Use Customer Data Platform/BigQuery-powered segments to build, refine and deploy customer audiences across activation channels including PaidSearch, Paid Social, CRM, Display, CTV and Partnership channels. Maintain consistent audience naming conventions, governance and best practice across platforms whilst ensuring all audiences are privacy ...