Paid Search Job Trends in the North of England

Paid Search
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 254 276 289
Rank change year-on-year +22 +13 +135
Permanent jobs citing Paid Search 19 5 2
As % of all permanent jobs in the North of England 0.18% 0.055% 0.024%
As % of the Processes & Methodologies category 0.22% 0.061% 0.027%
Number of salaries quoted 17 1 2
10th Percentile - - -
25th Percentile £30,000 £41,250 £32,500
Median annual salary (50th Percentile) £36,500 £42,500 £35,000
Median % change year-on-year -14.12% +21.43% -6.67%
75th Percentile £40,000 £43,750 £37,500
90th Percentile £57,500 - -
England median annual salary £36,500 £40,000 £35,000
% change year-on-year -8.75% +14.29% -30.00%

All Process & Methodology Skills
North of England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,623 8,255 7,516
As % of all permanent jobs advertised in the North of England 80.03% 90.79% 88.33%
Number of salaries quoted 4,624 3,681 5,913
10th Percentile £28,000 £31,250 £29,010
25th Percentile £32,500 £40,000 £38,856
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -0.71%
75th Percentile £67,500 £67,500 £67,500
90th Percentile £82,500 £82,100 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Paid Search
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in the North of England.

Paid Search job vacancy trend in the North of England

Paid Search
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Paid Search.

Salary distribution trend for jobs in the North of England citing Paid Search

Paid Search
Salary Histogram in the North of England

Salary distribution for jobs citing Paid Search in the North of England over the 6 months to 14 January 2026.

Salary histogram for Paid Search in the North of England

Paid Search
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the North of England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Yorkshire - 15 £30,000 -
North West +18 4 £40,000 -5.88% 4
Paid Search
England

Paid Search
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (5.26%) Microsoft Excel
Cloud Services
1 7 (36.84%) Google Ads
2 3 (15.79%) Figma
3 1 (5.26%) Google Analytics
3 1 (5.26%) Microsoft Advertising
Database & Business Intelligence
1 6 (31.58%) Looker
General
1 8 (42.11%) Advertising
2 5 (26.32%) Marketing
3 3 (15.79%) Organisational Skills
4 2 (10.53%) Analytical Skills
Job Titles
1 7 (36.84%) Paid Search Manager
1 7 (36.84%) Search Manager
2 4 (21.05%) Account Manager
2 4 (21.05%) PPC Account Manager
2 4 (21.05%) PPC Manager
3 1 (5.26%) Paid Search Executive
3 1 (5.26%) PPC Executive
Miscellaneous
1 6 (31.58%) Social Media
2 3 (15.79%) Video on Demand
3 1 (5.26%) Analytical Mindset
Processes & Methodologies
1 11 (57.89%) SEO
2 9 (47.37%) Pay per click
3 6 (31.58%) E-Commerce
3 6 (31.58%) Mentoring
4 5 (26.32%) Digital Marketing
5 4 (21.05%) Budget Management
6 3 (15.79%) Actionable Insight
6 3 (15.79%) Agile
6 3 (15.79%) B2C
6 3 (15.79%) Collaborative Culture
6 3 (15.79%) Planning and Forecasting
6 3 (15.79%) Test Strategy
7 1 (5.26%) A/B Testing
7 1 (5.26%) Analytics
7 1 (5.26%) Copywriting
7 1 (5.26%) Data Analysis
7 1 (5.26%) Performance Analysis
7 1 (5.26%) Performance Metrics
7 1 (5.26%) Remarketing
7 1 (5.26%) Strategic Planning
Quality Assurance & Compliance
1 3 (15.79%) QA
Vendors
1 12 (63.16%) Google
2 4 (21.05%) Microsoft
3 3 (15.79%) TikTok
3 3 (15.79%) YouTube