PPC Manager
Paisley, Renfrewshire, UK
Central Employment Agency (North East) Limited
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager. PPC Manager: Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Lead to join our digital marketing team and drive … campaign planning, execution, optimization, and reporting. Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest. Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals. Conduct keyword research, audience targeting, and competitive analysis. Create compelling ad copy and creative briefs that drive engagement and conversions. Monitor … strategies. Provide regular performance reports and strategic insights to stakeholders. Stay up to date on digital advertising trends, algorithm changes, and platform updates. Requirements: 3+ years of experience in PPC campaign management. Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest. Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards. Experience More ❯
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