Senior Analyst, Marketing Enablement
- Hiring Organisation
- Invesco
- Location
- Oxfordshire, United Kingdom
- Employment Type
- Full Time
Marketing Enablement. The role will help deliver personalised, data-driven customer experiences across digital channels using Salesforce Marketing Cloud, Account Engagement, and Marketing Cloud Personalization, while also supporting web and tracking initiatives. It combines hands-on platform execution, tracking, data integration, segmentation, experimentation, and cross-functional support to drive effective … maintain core Salesforce Marketing Cloud components, including Contact Builder, Data Extensions, Email Studio, and data relationships. Configure, manage, troubleshoot, and optimise Salesforce Marketing Cloud Personalization assets including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real-time decisioning logic. Support Pardot/Account Engagement execution, including form handlers, email ...