B2B Analyst - Marketing Analytics & Channel Insights
- Hiring Organisation
- Robert Walters
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £420.00 per day
frameworks across campaigns, channels and audiences. Provide insights to support budget allocation, planning and optimisation. Build and maintain dashboards and reports, primarily using Power BI. Partner with Marketing Operations and Campaign teams on planning, execution and post-campaign analysis. Contribute to attribution and incrementality analysis to understand marketing … marketing analytics, campaign measurement or marketing performance analysis. Strong understanding of B2B demand generation, paid media and ABM measurement. Proven experience using Power BI for analysis and dashboarding. Familiarity with platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce and/or Dynamics. Strong ...