Marketing Analyst
- Location
- Leeds, England, United Kingdom
14. You'll analyse customer and campaign data to understand behaviour, uncover opportunities and deliver actionable insight. You'll support audience targeting, segmentation and modelling activity, helping to ensure our marketing communications are relevant, effective and customer-focused. You'll also evaluate marketing performance, measure ROI and provide clear … strong track record of using customer data and advanced analytics to identify opportunities, understand customer behaviour and improve marketing effectiveness. Experience in customer segmentation, predictive modelling, propensity modelling, lookalike audience modelling and audience targeting is essential, and you'll be confident using these approaches to identify ...