Head of CRM
- Location
- Lewes, England, United Kingdom
what happens next: how many stay, how long they stay, how much they spend, and how many products they take. It is a strategy and ownership role. The Head of Lifecycle, Loyalty & CRM sets the lifecycle and loyalty strategy across DTC across all markets, owns the retention … team, which frees this role to spend its time on the questions that decide the numbers. What You'll Do Lifecycle & Retention Strategy Own the end-to-end lifecycle strategy from first purchase to long-term retention, across DTC and across all trading markets, setting the plan that ...