Manager of CRM Analytics
Cardiff, South Glamorgan, United Kingdom
Marco's Franchising, LLC
on customer journeys, lifecycle stages, and behavioral cohorts to identify opportunities for targeting and retention. Design and evaluate CRM campaigns, including A/B and holdout tests across email, SMS, push, and loyalty programs. Build frameworks for incrementality, lift analysis, and campaign ROI measurement. Partner with Marketing to establish KPI benchmarks and reporting dashboards. Act as the analytics liaison to More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: