B2B Marketing Account Director
- Location
- Bournemouth, England, United Kingdom
Product, Messaging, Channels, Measurement) and build the roadmap from the findings Work directly with client sales leadership on ICP refinement, lead scoring criteria, MQL→SQL handoff quality, and pipeline health Own the senior client relationship; QBRs should address revenue, not recap campaigns Coordinate paid, SEO, content, ABM, and creative work … accounts Role Requirements: 6+ years in B2B marketing, with client‐facing or consultative experience Has worked with sales teams directly — understands why the MQL→SQL handoff breaks and how to fix it Fluent in B2B‐specific dynamics: buying committees, long sales cycles, high‐ACV pipeline, CAC in enterprise contexts Knows ...