Senior Product Marketing Manager - Anaplan Intelligence (AI)
York, Yorkshire, United Kingdom
Anaplan Inc
Intelligence externally , representing Anaplan at industry conferences, webinars, and customer forums - working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce. Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan's AI capabilities are understood, accurately represented, and well … positioned in solution assessments and market reports. Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors. Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning. Track AI industry trends, analyst … industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception. Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution. Skilled in cross-functional collaboration - partnering with product, sales, campaigns, demand generation, and content teams in a fast More ❯
Employment Type: Permanent
Salary: GBP Annual
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