CRM and Lifecycle Marketing Lead
Berkshire, England, United Kingdom
Michael Page Marketing
Leads the European rollout of Marketing Cloud CRM to deliver personalised, compliant customer journeys that boost conversion, retention, and ROI through data-driven and lifecycle marketing strategies. Client Details A global leader in mobility and engineering, the company is recognised for its innovation, reliability, and commitment to shaping a more sustainable future through advanced technology and customer … focused solutions. Description Lead the European rollout of Marketing Cloud CRM, replacing legacy systems and enabling cross-market campaign orchestration. Design a shared CRM framework with core journeys for consistency and campaign-level flexibility for local relevance. Drive sales impact through CRM improving conversion, retention, and ROI across divisions and lifecycle stages. Work with CDP and architecture teams … joined-up planning and delivery across pre-sale and post-sale journeys. Own business case development, success metrics, and performance tracking across markets. Profile About You: Experienced in CRM, marketing automation, or lifecycle campaign management, ideally across European or multi-market environments. Proven track record in implementing Salesforce Marketing Cloud (or equivalent) at scale and from More ❯
Employment Type: Full-Time
Salary: £74,000 - £80,000 per annum
Posted: