Head of Growth & Community
- Location
- Borehamwood, England, United Kingdom
into participation, purchase, loyalty and advocacy. The D2C customer journey. Own the journey from user to buyer to retained customer to advocate. Lead the Shopify roadmap across markets, including content, UX, merchandising, conversion-rate optimisation, A/B testing and analytics. Acquisition and discoverability. Lead Google Ads, Meta Ads, paid … customer service. What success looks like A clear global digital & CRM strategy and measurable D2C growth in Europe and the USA. Improved qualified traffic, Shopify conversion, D2C revenue, retention and customer lifetime value, supported by disciplined experimentation and A/B testing. Distinctive product launches and a consistent, recognisably Orange ...