media, technology and business teams to define meaningful KPIs, engagement metrics and performance frameworks. Drive implementation of advanced customer segmentation, targeting, personalization, and marketing automation capabilities. Establish robust test-and-learn programs to continuously improve customer journeys, channel effectiveness, and engagement performance. Translate customer and performance data into … Demonstrated success integrating field force activity with digital, CRM and omnichannel engagement programs. Strong experience using CRM systems, customer journey design, customer segmentation, marketing automation, and performance analytics. Experience working cross-functionally with Medical Affairs, Commercial Excellence, Sales, IT, Media and Marketing teams. Strong commercial acumen and the ability ...