display (mobile and desktop). Understand how creative acts as an important delivery and audience-discovery signal on platforms such as Meta and TikTok, and how format, hook and pacing can directly influence commercial performance. Develop structured test plans with clear hypotheses, success measures and learning agendas, ensuring creative decisions … ideas into clear, actionable briefs, setting out the audience, angle, format, hook, CTA, and strategic rationale. Apply current platform best practice across Meta, TikTok, Snapchat, YouTube, Display and Paid Search, including vertical video, sound-on creative, creator-led content, UGC and platform-native storytelling. Ensure creative is adapted appropriately ...