Head of Programmatic
- Hiring Organisation
- Footballco
- Location
- City of London, London, United Kingdom
programmatic yield management including floors, pricing strategies, partner prioritization and auction optimization to maximize overall revenue Develop and evolve monetization strategies across YouTube, Meta, TikTok, Snapchat and emerging social/video platforms Identify and grow new monetization opportunities through content syndication, licensing, distribution partnerships and platform revenue share programs … programmatic advertising or digital revenue operations Proven experience managing programmatic ad stacks and monetization ecosystems Strong understanding of social platform monetization including YouTube, Meta, TikTok and creator monetization models Experience working with content distribution, licensing or syndication revenue models is highly desirable Established experience with GAM, SSPs, DSPs and major ...