Principal UX Architect
Deeside, Flintshire, Wales, United Kingdom
Iceland Food Group
design systems and pattern libraries to ensure scalability and brand consistency. Collaborate with brand, marketing, product, and technology teams to deliver cohesive experiences. Research & Insight Champion user research and usability testing to validate concepts and inform design decisions. Translate qualitative and quantitative insights into actionable experience improvements. Monitor UX trends, accessibility standards, and emerging technologies to keep the … a robust CRO strategy to improve key metrics such as conversion rate, average order value, and retention. Champion an experimentation mindset across teams, embedding A/B, multivariate, and usability testing into the product development cycle. Analyse behavioural data and user feedback to identify opportunities for optimisation. Partner with analytics teams to measure, report, and act on the … Strong portfolio demonstrating experience in designing complex user journeys and interaction patterns. Excellent knowledge of design thinking, service design, and human-centred design methodologies. Experience with UX research techniques, usability testing, and analytics tools. Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Axure). Knowledge of accessibility best practices and relevant standards (WCAG, ADA). More ❯
Employment Type: Permanent
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