Head of SEO & CRO
Kettering, Northamptonshire, England, United Kingdom
National Accident Law
CRO to optimise user journeys and improve conversion rates across our digital platforms. Utilise CRO tools such as VWO (Visual Website Optimizer), and Hotjar to conduct A/B testing, multivariate testing, and user behaviour analysis. Implement methodologies such as heatmaps, session recordings, funnel analysis, and usability testing to identify friction points and areas for improvement. … digital landscape. Deep understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog), and technical SEO principles. Strong expertise in CRO methodologies, including A/B testing, multivariate testing, heatmaps, session recordings, and user behaviour analysis. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and presentation skills More ❯
Employment Type: Full-Time
Salary: Competitive salary
Posted: