Product Marketing Manager
Egham, Surrey, UK
ADP
focused content. • Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target audience. • Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers. • Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the … launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars. • Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing … other stakeholders to identify customer and partners use cases and capture these into compelling content, collaborate with the marketing teams to reflect the product value into written case studies, blogs, customer win press releases and clients and partners’ events. • Evangelize ADP’s value proposition with customers, partners, press and via social media and promote ADP’s thought More ❯
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