Digital Content and Storytelling Specialist
Edinburgh, Scotland, United Kingdom
Smart Data Foundry
as an industry leader through the creation of compelling thought-leadership content Craft compelling copy for social media, newsletters, and marketing campaigns. Create visually engaging digital assets (e.g., infographics, video, social content) using tools like Canva Content Distribution Plan, schedule, and publish content across digital channels, including the website, blog, LinkedIn, Bluesky and email newsletters Work alongside the wider … timelines, and channel strategies Audience Engagement & Growth Monitor digital trends and audience behaviour to refine content strategy and increase reach and engagement Explore and test new content formats (e.g., video snippets, carousels, interactive graphics) to enhance storytelling impact SEO & Accessibility Apply SEO best practices to written content for improved discoverability Ensure all digital content meets basic accessibility standards (e.g. … Experience managing social media channels and growing digital audiences. Experience optimising content for SEO Ability to work independently and manage multiple projects with attention to detail Basic design or video editing skills Proficiency with digital content tools such as Canva, HubSpot and CMS systems Familiarity with data visualisation tools (e.g., Flourish, Tableau) or infographics Confident and experienced at More ❯
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