2 of 2 Visual Website Optimizer Jobs in the Midlands

and results-driven Head of SEO & CRO to lead our Search Engine Optimisation and Conversion Rate Optimisation. In this role, you will be responsible for driving organic growth, improving website performance, and ensuring that our digital assets convert traffic into measurable business outcomes. This is a leadership position, and the ideal candidate will have a minimum of 2 years … to adapt strategies accordingly. CRO; Lead the development and execution of CRO to optimise user journeys and improve conversion rates across our digital platforms. Utilise CRO tools such as VWO (Visual Website Optimizer), and Hotjar to conduct A/B testing, multivariate testing, and user behaviour analysis. Implement methodologies such as heatmaps, session recordings, funnel analysis, and … usability testing to identify friction points and areas for improvement. Analyse user behaviour and test results to make data-driven recommendations for website and landing page optimizations. Collaborate with design, development, and content teams to implement data-driven changes that enhance user experience and drive conversions. Leadership & Team: Work collaboratively across multi-discipline teams to drive performance, innovation, and More ❯

design, build, and implement A/B and multivariate tests. Analyse customer behaviour across digital touchpoints using tools like Adobe Analytics, Adobe Target, and other CRO platforms (e.g. Optimizely, VWO, AB Tasty). Ensure statistical rigour in testing—achieving 95% confidence levels and clearly articulating the business impact of each test (e.g. uplift in sales, revenue, engagement). Champion a More ❯