Business Intelligence Senior Manager (Marketing)
Halifax, England, United Kingdom
Lloyds Banking Group
the evolution of our marketing intelligence capability at Lloyds Banking Group. This position is suitable for someone who blends extensive experience in digital marketing data, business intelligence, and data visualisation with strong leadership and critical thinking. If you’re passionate about enabling data-led decision-making and building future-ready BI solutions, we’d love to hear from you. About … objectives. Lead the design and delivery of self-serve analytics solutions using Power BI, Tableau, and other BI tools to meet sophisticated reporting needs. Apply best practices for data visualisation to build accessible, insight-rich dashboards that tell compelling stories. Bring SME knowledge of key data sources (Adobe, Google, CRM, media agency) and user experience with GCP. Collaborate with the … media environment. Solid command of digital marketing data, reporting and performance. Familiarity with ATL, Digital and CRM measurement techniques, including econometrics. Proficiency in SQL, Python or R, and data visualisation tools such as Power BI, Tableau, or Looker. Hands-on experience with Google Cloud Platform (GCP) and experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4 More ❯
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