PPC Specialist
Truro, England, United Kingdom
The Engage Partnership Recruitment
strategies (both manual and automated) to maximise ROI/ROAS and achieve CPA targets. Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for improvement. Design and execute A/B tests on ad copy, landing pages, bidding strategies, audiences … platform updates (Google Ads, Microsoft Ads), industry best practices, and algorithm changes. Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web developers/designers to ensure alignment and optimise conversion paths. Manage and optimise product feeds for Google Shopping campaigns (if applicable). [Optional: Explore … Google Ads and Microsoft Ads platforms and features. Strong understanding of PPC principles, keyword research methodologies, bidding strategies, and optimisation techniques. Proficiency in using web analytics tools, particularly Google Analytics (GA4). Experience with budget management and performance forecasting. Highly analytical with the ability to interpret data More ❯
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