Digital Analyst
Crawley, West Sussex, UK
Hybrid / WFH Options
Hybrid / WFH Options
People's Partnership
ll be doing: The Digital Analyst will play a key role in helping us gain deep insights into our customers' digital and online behaviours. By leveraging a variety of web analytics tools, the Digital Analyst will provide data-driven insights and recommendations that inform strategic decision-making across People’s Pension. Analysing customer interactions, generating reports, and offering … actionable insights to stakeholders, Lead implementation, optimisation and management of digital analytics tools such as GA4, Adobe Analytics, Google Tag Manager and Content Square, including the setup of event and campaign tracking through tag management, You would understand how shifts in the marketing mix and propositions will affect digital demand and help commercial and marketing managers translate these … changes into key commercial metrics. What we’re looking for: Strong understanding of E-commerce and technologies, including role of marketing and commercial trading in web performance, Previous experience working with GA4> M, Adobe Analytics, Content Square or similar tools, Power Point and Excel expert Excellent communication skills and extensive experience working with internal and external stakeholders, as More ❯
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