2 of 2 Web Analytics Jobs in the Thames Valley

indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline. Insight Generation: Turn raw behavioural data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership. Local Event Activation: Work closely with Sales Leaders to support the planning … across global matrixed teams and sales organizations Experience across digital, ABM, and content marketing Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioural tools (Hotjar/Clarity), and CRM systems. Advanced skills in data manipulation, segmentation, and translating user behaviour numbers into ...

end. Key Responsibilities Duties: Own the full marketing technology stack end to end: CRM, marketing automation, ABM and intent, enrichment, routing, attribution, web analytics, webinar and event platforms, and the partner relationship management (PRM) integration. Run the stack as a revenue system, with every tool tied … beyond CRM and MAP, including ABM and intent (6sense or Demandbase ), enrichment and data orchestration (Clay, ZoomInfo), routing ( LeanData or equivalent), and conversational or web tools. Strong SQL and BI fluency (Looker, Power BI, Tableau, or equivalent), able to build and maintain dashboards without relying on a data team. ...