PPC Manager – B2B Ecommerce | Google & Bing Ads
Verwood, Dorset, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Dovetail Recruitment Ltd
paid acquisition strategies including SEA, retargeting, and affiliation. Manage and optimise PPC campaigns on Google Ads and Bing Ads. Analyse website traffic and user behaviour with tools like Google Analytics and SEMrush. Generate reports and insights to improve ROI, conversions, and traffic acquisition. Collaborate with SEO, social media, content, IT, and external agencies on integrated campaigns. Support content optimisation … to maximise digital acquisition results. Key KPIs Website turnover (Web TO) Traffic volume and conversion rates SEA budget efficiency and ROI Organic vs. paid traffic balance Bounce rate, Average Order Value (AOV), onsite transaction volume What You’ll Need At least 3 years’ experience managing SEA/PPC campaigns, preferably in ecommerce or B2B/B2C sectors. Strong hands … on experience with Google Ads, Bing Ads, and web analytics tools. Good knowledge of digital marketing strategy and SEO principles. Excellent analytical skills with the ability to interpret data and make recommendations. Strong communication and stakeholder engagement skills. Highly organised and self-motivated, able to manage multiple priorities. Fluent English required, French or other European languages advantageous. What More ❯
Employment Type: Permanent
Salary: £45000 - £50000/annum + benefits, bonus, hybrid working
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