2 of 2 Web Analytics Jobs in the West Midlands

days per month) Our client, a leading organisation within the hospitality sector, is looking to hire a Digital Data Analyst to support data quality, analytics, and reporting across a large digital estate of nearly 100 websites. This role is central to understanding and improving customer journeys, identifying drop … Looker, Power BI, and Excel to produce actionable insights Skills & Experience Strong experience with SQL, GA4, and Google Tag Manager (debugging and validation) Web analytics background (GA4 preferred; Adobe Analytics considered) Comfortable working in environments where some data sits outside a central warehouse Familiarity with Microsoft Clarity ...

strategies, helping to optimise engagement, conversion and retention across their platforms. Key Responsibilities Analyse key digital metrics (conversion rates, CTR, CPA, churn, LTV) across web and marketing channels. Build dashboards and reports in Power BI to track campaigns, user journeys and platform performance. Use behavioural analytics tools … product analytics. Strong SQL skills; experience with GA4, Power BI and CRM/marketing platforms (HubSpot, Salesforce). Hands-on experience with behavioural analytics tools (Hotjar, Heap, Mixpanel, Amplitude). Experience with tagging, tracking and web analytics implementation. Strong understanding of A/B testing, attribution modelling ...