Web Analytics Job Trends in the West Midlands

Web Analytics
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Web Analytics skills. It covers permanent job vacancies from the 6 months leading up to 25 December 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Dec 2025
Same period 2024 Same period 2023
Rank 175 - -
Rank change year-on-year - - -
Permanent jobs citing Web Analytics 1 0 0
As % of all permanent jobs in the West Midlands 0.019% - -
As % of the Processes & Methodologies category 0.023% - -
Number of salaries quoted 1 0 0
Median annual salary (50th Percentile) £40,000 - -
England median annual salary £40,750 £45,000 £60,000
% change year-on-year -9.44% -25.00% +20.00%

All Process and Methodology Skills
West Midlands

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,350 4,004 2,869
As % of all permanent jobs advertised in the West Midlands 82.76% 90.34% 89.46%
Number of salaries quoted 2,245 1,803 2,440
10th Percentile £29,000 £32,311 £26,500
25th Percentile £38,000 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £69,860 £63,750
90th Percentile £82,500 £81,250 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Web Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Web Analytics relative to all permanent IT jobs advertised in the West Midlands.

Web Analytics job vacancy trend in the West Midlands

Web Analytics
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Web Analytics.

Salary distribution trend for jobs in the West Midlands citing Web Analytics

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 6 months to 25 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Coventry - 1 £40,000 - 1
Web Analytics
England

Web Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Google Analytics
Database & Business Intelligence
1 1 (100.00%) Looker
General
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Retail
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Data Analyst
Miscellaneous
1 1 (100.00%) Analytical Mindset
1 1 (100.00%) Self-Motivation
Processes & Methodologies
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Analytics
1 1 (100.00%) Data Analytics
1 1 (100.00%) Data Visualisation
1 1 (100.00%) Decision-Making
1 1 (100.00%) E-Commerce
1 1 (100.00%) Visualisation
Vendors
1 1 (100.00%) Google