Digital and Performance Marketing Manager FTC
york, yorkshire and the humber, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Bright Horizons UK
user behaviour, competitor landscape etc. and demonstrate how they influence performance & strategy. Websites and Third-Party Engines Performance Metrics Framework Work closely with the web team and systems developers, both outsourced and in-house to understand their needs and objectives. Develop a website KPI framework, establish automated data feeds … information, driving improvements that increase traffic to our sites, Monitor and advise upon search engine rankings and suggest ways of improving results, Utilise approved web metrics packages to provide regular reports and advice to content owners, enabling them to evaluate and improve upon the effectiveness of their content and … marketing campaigns. Provide on-going recommendations for the web and digital team with the aim to achieve optimal balance between organic and paid lead generation to meet business objectives. Work with the Insights team to regularly evaluate effectiveness of the website for target audiences and performance in relation to More ❯
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