Mixed Marketing Model (MMM) Data Scientist
- Hiring Organisation
- Ventula Consulting
- Location
- City of London, London, United Kingdom
Leading pharmaceutical client now requires a Senior Data Scientist to drive marketing effectiveness via marketing mix modelling and other models. This role will oversee data collection, extraction, manipulation, analysis and validation ensuring data is ready for modelling. You will work closely with the Data Science team … build base models according to project specifications and ensure the robustness and validity of those models. Requirements: Strong experience developing and implementing marketing mix models. Expert in Python and previous experience with R programming and ideally with MMM models. Strong experience with Pymc is essential. Experience with Regression ...