Brand and Content Director

Brand Director

London / Hybrid

Salary: £120,000–£135,000

We’re working with a global B2B technology business looking for a Brand Director to lead a major brand transformation and establish the business as a category leader.

This is a senior leadership role focused on repositioning the brand, building thought leadership and creating a scalable content engine across enterprise audiences.

You’ll work closely with the CMO and executive team, shaping how the business is understood in the market and building a modern, high-impact brand function.

What you’ll own

Brand transformation & positioning

Lead a full brand repositioning, evolving the company from a legacy positioning into a modern category leader.

Executive thought leadership

Build and scale executive visibility, positioning leadership as key voices within the industry.

Content strategy & frameworks

Develop structured content programmes that engage audiences across the full buyer journey.

Earned media & PR

Drive presence across industry publications, events, podcasts and media opportunities.

Brand narrative & messaging

Create a unified narrative and messaging framework across all channels and touchpoints.

Team leadership

Build and manage a high-performing content and brand team across multiple disciplines.

Demand alignment

Balance long-term demand creation with short-term demand capture strategies.

What they’re looking for

• 10+ years in B2B marketing, with strong brand or content leadership experience

• Proven experience delivering brand transformation or repositioning

• Experience in enterprise technology or complex B2B environments

• Strong experience building thought leadership and executive profiling programmes

• Experience managing and scaling teams

• Ability to create content that drives commercial outcomes

Nice to have:

• Experience within financial services or regulated industries

This role suits someone who enjoys shaping brand perception at scale, building thought leadership engines and operating at executive level within enterprise tech businesses.